HP Launches Consumer Education Program for PDA Buyers, Reaches Agreement with FTC Regarding Ads
PALO ALTO, Calif., April 3, 2001 -- Hewlett-Packard
Company (NYSE:HWP) today announced it has reached an agreement with the
Federal Trade Commission concerning advertisements for the HP Jornada
Pocket PC, a personal digital assistant (PDA). In addition, the company
announced it has begun a voluntary campaign to educate consumers about
A proposed consent order between HP and the FTC
addresses the agency’s concerns about advertising for the HP Jornada
Pocket PC, centering on a disclaimer regarding wireless Internet access.
The proposed consent order imposed no penalties or fines on HP, and HP did
not admit any wrongdoing.
The centerpiece of the voluntary consumer program
is an educational brochure entitled: “Helpful Facts About Personal
Digital Assistants.” The brochure helps consumers ask the right
questions so they can buy the PDA that best meets their needs. The
brochure is available on the Web at http://www.hp.com/go/pdabrochure.
PDAs were originally targeted towards mobile
professionals, but have more recently become popular with a wide variety
of consumers. For that reason, HP believes that an informational piece is
valuable to potential purchasers of PDAs.
HP’s consumer education campaign was designed with input and
encouragement from the FTC’s Bureau of Consumer Protection.
“Consumers want to know the capabilities of new
Internet appliances such as PDAs, and HP wants to help them make informed
choices,” said Boris Elisman, worldwide marketing manager, HP Embedded
and Personal Systems Organization.
“Because we value our record of integrity and
customer satisfaction, we voluntarily withdrew the ads for the HP Jornada
Pocket PCs after learning of the FTC’s concerns,” said Elisman.
“However, HP believes that the advertisements were accurate.”
Company -- a leading global provider of computing and imaging solutions
and services -- is focused on making technology and its benefits
accessible to individuals and businesses through simple appliances, useful
e-services and solutions for an Internet infrastructure that’s always
HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.